Do not hire amatuers to help with your search engine optimisation!
Here at Lottie we have the experience and capabilities to ensure we maximise your return on investment and always hit our targets.
Showing up at the top of the organic search results and or being one of the 3 businesses which are displayed on the "map pack" is vital for any local business if they want to generate traffic, leads and sales from their wesbite.
Lottie are experts in helping local companies rank high for local related keywords. Hopefully you found our website by searching for "seo compamy stoke" - if you did then you know we are good at what we do...
There is a lot of work which can be done under-the-hood of a website to improve the search engine ranking positions, and often this is not done when the website was first developed, as it is time consuming and may not have been part of the original specification.
We can tackle these missing elements such as code optimisation, open graph data being included, meta title and tagging upgrades along with fixing any broken links or 404 page errors.
The words, images and video content on your website now has a massive impact on your search engine ranking positions, and this is something that our team can help improve and optimise.
By re-writing or improving on the content that is on the page and making it more search engine friendly, we are able to tell Google and Bing exactly what your website page is about, which will result in improved rankings.
Off page SEO is all about what happens away from your website. We are able to generate links back to your website from other sites via numerous white-hat methods, as well as improving your business directory listing data.
We can produce and syndicate news or blog articles which will help improve your brand awareness as well as generating backlinks and traffic to the website. Off-site SEO is a vital part of any campaign but be vary of companies offering you hundreds of cheap backlinks, as this can be bad for your site.
Link building was once the best way to improve your search ranking positions as you could generate thousands of links from other sites easily - however Google & Bing have changed their ranking metrics to stop this out-dated approach.
We can generate healty, white-hat backlinks from sites who publish your press releases, we can write articles about your industry tagging your website in the content and post these on industry blogs and forums. The more links to your site the higher your domain authority and rankings will go.
Blog writing is very important for SEO as we are able to produce long power page articles which include a lot of content and keywords - which is exactly what the search engines love to read.
By writing articles which answer the most popular search queries we can capture a lot of interested and engaged website users, who once they have read the article will hopefull browse the rest of your website and contact you about your services.