What Is SEO?

Published: / Reading Time: 5 minutes

Category: SEO Information

Article By: Stuart Cookney

What Does SEO Stand For?

SEO stands for ‘search engine optimisation’ but it is is often shortened to SEO to make things quicker and easier to say.

How Does SEO Work?

Nobody knows 100% what the search engines are looking for in order to choose which websites rank on the first page or not, if we knew then we would be billionaires as we could charge what ever we wanted. Fortunately however there are well know techniques with SEO companies can use to start to tick as many of the right boxes as we can in order to please the search engines and therefore get your website to rank higher than it did before.

There are many metrics which the search engines uses to decide which website is number 1 and which is number 100, but these metrics are being changed and tweaked almost daily. This means that SEO companies have to keep up-to-date with the latest algorithm changes to ensure the work they do for clients is still worth doing and will give the best results.

The search engines rank websites in order of how accurately they answer the search query that the user has asked. There is no point in search engines giving back results which are not accurate or what the user asked as this wastes everyones time and will mean the user loses trust in the search engine.

What Do The Search Engines Look For?

There are many many metrics which the search engines look for when ranking a website, some of these we know have more of an impact than others. There are many reasons why a website may rank higher or lower than others including:

  • Domain age
  • Domain authority score
  • Website content quality
  • Website content keyword density
  • Website speed and loading times
  • Number of other websites which link to your website
  • The quality of these website links
  • Page title length and keywords
  • Page description length and keywords
  • Local business directory listing accuracy
  • Number of local business directory listings
  • Social media sharing
  • Social media activity
  • New content being published on website and how often
  • Website code quality

Why Is SEO Important For My Business?

SEO is very important for any business if they are looking to get more traffic to the website and therefore get more enquiries and sales. Without SEO your website may not be reaching its full potential and you could be losing out on business to your competitors.

A good SEO program will improve your website’s ranking positions for the high valued keywords which you know will bring in the extra traffic and enquires.

Without a good SEO program your website maybe stuck on page 3 or lower and this will mean your site will get very little traffic from search engines in comparison with your competition. It is always better to be on the first page as a minimum for your important keywords as this will then give you the best fighting chance of capturing that searchers interest to make them click through to your website and maybe do business with you.

But Isn’t SEO Expensive?

A good SEO program is not expensive, it should actually work out as giving a big return on your investment. If you spent £5,000 on a SEO campaign, but at the end of it you were number 1 on Google for a high powered keyword which brought in thousands of new website visitors and these turned in to hundreds of new customers generating £10,000 a month extra in revenue – would you say it was expensive?

SEO is only expensive when it is done poorly and often the cheaper the price for SEO the worse results you get – as you get what you pay for.

How Long Does SEO Take To Work?

There is no set answer for this question as it depends on many factors such as:

  • How competitive the keywords are
  • How many other companies are doing what you are doing
  • How much work there is to do in order to out-rank your competition
  • Quality of the website as it stands
  • The budget – lower budget means less work done each month and therefore takes longer to achieve results
  • How good the SEO company is at what they do

A good SEO campaign should be between 6-12 months, however it can often take longer to really dominate the search results if you have a large scale site. Often the work is never ‘complete’ it is always an on-going process to continually tweak and optimise the website to ensure it ranks for as many keywords and keyword variations as possible.

OK I’m Interested Now What?

If you are interested in talking to us about how we can help improve your website’s SEO performance then please get in touch with us via the contact page and one of our team will be able to give you an overview of what we can look to achieve for you.