Learn More About SEO
What Is SEO?
SEO or search engine optimisation is the process of moving a website up the search engine ranking positions for a huge range of keywords and search phrases.
It is a complex and ever changing beast and because of this it is a constant and evolving form of digital marketing which takes time, effort and money to get right.
SEO is the process of optimising a website to be more search engine friendly with the aim of increasing the website in the search results and in return bring in more traffic. There are many different elements to a success SEO campaign and it varies form website to website as to what is required to maximise this increase in ranking positions.
How Are The Search Rankings Decided?
Nobody knows exactly how the search rankings or SERPS are decided, however the SEO team at Lottie have learnt and had experience with knowing what does work and what doesn’t work in relation to boosting a website’s rankings.
There are many SEO factors which affect ranking positions as Google is looking for over 200 metrics on which to rank a website. If the website can tick as many of these boxes as possible then hopefully the higher up the rankings it will be placed.
There is no guarantees however with SEO and this is why it is an exciting and ever changing medium.
Some of the ranking factors Google favours are:
- Quality content and lots of it
- Content filled with the relevant keywords in the right density
- Fast and easy to use website
- Secure website with an SSL certificate
- Mobile optimised website
- Lots of backlinks from other websites across the web
- Regularly updated and maintained website
- Age of website and overall domain authority
How Can My Website Rankings Improve?
Lottie can work on optimising your website to help improve the SEO score and in turn improve the ranking positions. We work on all of the above factors to ensure that the website ticks the boxes in the right order at the right time and in the right way.
We can produce lots of quality content in the form of blogs, or by adding more content to your website pages. Google likes to know exactly what your website page is all about, so the more content and keywords placed within that content the better.
Content is very important for SEO and is often overlooked or forgotten about as it is hard work and very time consuming to write lots of content when you are building a website. This is why it is best to add extra layers of content to the website over many months. This not only makes it easier to create the content but it also shows the search engines that your website is being updated regularly.
Other factors that can help improve your SERPs is backlinks from other websites. The more backlinks from other sites the more trusted the site must be and therefore the higher it will rank. Backlinks can be hard to come by and you need quality links to get the maximum return on these, however the Lottie team are well versed in generating these links and can do this for your website too.
How Long Does SEO Take To Work?
SEO should be seen as a long term investment and not a quick overnight fix. The average length of an SEO project with Lottie is 10 months.
Depending on the size of your website and the work level involved in boosting your rankings we can work on a 3 month project, however the results will be limited due to time constraints. However if we work on the site for 6-12 months we have much more time to work on the site and therefore you will see much bigger benefits.
SEO is a great investment as once the work has been done and your rankings improve these rankings will generally stay about the same for many months and sometimes years. So you do not have to keep paying for the SEO benefit to carry on, and we do not mind completing a project and seeing the results continue 3, 6 or 12 months down the line.
So if you are looking for help with your website’s SEO then please allow 6 months for any major results and return on investment to happen.
How Much Does SEO Cost?
Our price plans are very straightforward and easy to understand as we have 1 fixed plan based on a differing amount of time spent optimising your website each month.
You simply buy time from us and we can do as much work within that time as we can to help optimise your website.
Our SEO hourly rate is just £25+vat along with a 1 off set-up fee of £175+vat.
We also offer bespoke plans based on individual needs and we can offer a higher more enterprise level plan based on client needs and expectations.
Most of our clients allocated around 15-20 hours per month and within this time we can complete a whole host of SEO related tasks to help increase your ranking positions.
SEO Company Manchester
If you are looking to work with an SEO company in Manchester then you have come to the right place as our office is based in Stoke on Trent which is only about 50 minute drive away from Manchester City centre.
SEO companies in Manchester will be expensive which is why coming to Lottie instead can not only save you money but it can also help deliver much bigger returns on investment due to the lower pricing we charge.
We work with companies in Manchester to help improve their website rankings which great success, one of our best clients is based just outside Manchester in Stockport and we have clients in Blackpool, London and Birmingham too.
We can work with any company big or small, and if you are based in Manchester our team will be able to meet with you at your office or discuss your SEO requirements over the phone or via email.